Real world experiences inspire hands-on digital interaction.
Intelligent and useful experiences woven into and enhancing every day life.
Personal experiences with minds, personality and intuition.
The user experience is both dynamic and impossibly simple. It is a window into anything you might need. It has an intoxicating glow that draws you in, where you slowly discover it’s hidden beauty and also some surprises.
It has everything you need and nothing you don’t. When you sleep, it sleeps by dimming the screen and floating in a suspended state. It also serves as an indicator to the flight attendant that you do not want to be disturbed. Once awakened, it glows and springs open your options. It is always present and your guide through the experience.
Movies & Entertainment
For movie selection the experience moves out of the way and enables you to view by list or poster. If you bring up the ring during a movie, it will give you contextual information.
With music, the experience transforms into a dial for song selection, volume and other controls.
Food & Drinks
The ring forms into a tray carousel allowing you to spin through food or drink options.
Games & Communication
On idle, the experience prompts you to engage in fun ways to message fellow passengers or play games.